Wednesday 30 May 2012

Sealy Celebrates Over Sixty Years of Sensational Sleep


Lie back on any Sealy bed and you will fall asleep on 125 years of mattress ingenuity. A journey that began in 1881 in the town of Sealy, Texas, when Daniel Haynes, cotton gin builder, filled a request for a cotton-filled mattress. And then another. And then another. His business grew exponentially, which led to more innovations and many patents. These mattresses became known as “the beds from Sealy”.

Fifteen years later, Haynes sold his patents to a Texas company that retained the Sealy name. Soon after, advertising exec Earl Edwards penned the slogan “Sleeping on a Sealy is like sleeping on a cloud.” And with that, Sealy mattresses became an American phenomenon. By 1920, Sealy had 23 licensed plants across the USA.

Then in 1950 came the milestone when the Company introduced its first Sealy Posturepedic brand mattress. A unique advanced coil design, with independently hinged springs, that combined both comfort and lumbar support. In 1956, Sealy became the first Company to display and advertise king size beds. The 1960's saw Sealy commission the first major research study to define the profile of the Sealy Posturepedic consumer. In 1967, Sealy Posturepedic TV commercials ran during prime time on national television - another first for the industry.




Sealy beds were first introduced into the UK in 1974 and have been made at the same site in Aspatria, Cumbria, ever since.  Over the last 36 years, the Sealy UK business has been at the forefront of mattress technology in the UK.
  • Sealy were the first company in the industry to be awarded the British standard quality assured award.
  • In 1986 they gained BS5750 accreditation (ISO 9002) – an industry first!
  • They are frequent winners of the Furniture Industry ‘Bed of The Year’ & ‘Effective Consumer Marketing’ awards
  • They were the first company to be awarded the FIRA (Furniture Industry Research Association) Gold Award – for product excellence.
  • They were the first furniture company to achieve “Investors in People” standard
  • We are a Sleep Council founder member.
  • And just as importantly, we are the biggest bed brand in the world

Sealy now operate in over fifty countries across the globe and have a presence on every continent.  A Sealy bed is sold somewhere in the world every three seconds!

They have the biggest R&D facility in the industry (at Group Headquarters in Greensboro, North Carolina). In an industry where size most definitely does matter, Sealy can draw on market information, scientific developments and consumer insights from around the world, to develop the most technologically advanced and thoroughly tested mattresses ever!

Sealy has one goal: to help the world sleep better. And with actions like utilising new sleep technologies and spending more on research, that goal gets closer every day. 

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